About Me

Digital, Marketing and DEI Leader

I didn't grow up expecting to work with some of the world's biggest brands. I grew up in a one-room home in Mumbai where survival was the only goal. But my education was everything. Journalism taught me curiosity. Marketing taught me commercial thinking. Leadership taught me that businesses rarely fail because people don't work hard enough, they fail because people often ignore the power of connecting the dots. 

​​

​

At the age of 19, I started my career as a journalist at India's first tech start-up, Rediff.com. Twenty years later, I've led brand and marketing strategies inside BT, Sky, TSB Bank and LinkedIn, as well as consulting with mid-sized businesses across EMEA — and I now bring that experience to growing businesses as an independent consultant, to help them make the shift from founder-led to marketing-led growth.

​

I specialise in marketing and content strategy, B2B, digital customer experience and applying AI to marketing. I have also developed diversity and inclusion programmes that drive social impact and result in high performing diverse teams.

​

Away from work, I'm a proud parent and an active part of my community. I believe businesses, like people, are at their best when they give more than they take. My mission is simple: to help ambitious businesses grow through creativity, clarity and change.

​

Partner with me to differentiate: 

• Brand is Your North Star: I can help you create clarity around who the business is and why it matters.

• Marketing is Your Engine: I design strategies that translate that clarity into market traction.

• Culture is the Glue: I ensure the inside of the business matches the promise made outside.

• Systems & AI Act as the Multipliers: I help teams apply AI across research, content, segmentation and reporting, and implement the  tools and processes to deliver all this at scale.

​

My Core Expertise: 
→ As an ex-journalist turned Marketing Director  I have that rare mix of storytelling, analytical thinking, and corporate leadership.

​​

→ I have entrepreneurial edge as an Independent consultant helping scale-ups with brand and growth marketing .

​

→ I have Strong credibility and credentials both with my blue-chip corporate experience (BT, Sky, TSB, LinkedIn)  and certifications in Brand and Marketing, including the CIM Level 6 Specialist Award in AI Marketing (Distinction, 2024).

→ I apply AI in my own consultancy too, with custom AI advisers for leadership and finance, my MAGNETIC™ methodology refined through AI-assisted research and testing, and a website built to be found in AI search. 

→ I bring  Cultural fluency and a global perspective with previous experience in cross-market expertise (Europe, Middle East, LATAM, North America)

​

→ My cross-industry expertise (Tech, Media, Telco, Financial Services, Luxury Travel, Insurance, Social Enterprise) makes me adaptive and versatile.  

​

→ I like to approach challenges by being forward-looking and scalable. 

​

Please feel free to get in touch at contact@biansalinsconsulting.com if you’d like to know more.