About Me

Digital, Marketing and DEI Leader

I am an ex- journalist who started her career at India's first Tech start up (Rediff.com) and now run my own independent consultancy.

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I possess an unrelenting love for, and experience in marketing, content and technology which has led me to work for some of the most successful blue chip companies like BT, Sky, TSB Bank and LinkedIn over the last 20 years.

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What I bring to the table is a cross-market/continent experience (specifically India, Europe, Middle East, LATAM and Northern America) and a cross industry vertical experience (specifically in Tech, Media, Telco and Financial Services).

I specialise in marketing and content strategy, B2B and digital customer experience. I have also developed diversity and inclusion programmes that drive social impact and result in high performing diverse teams.

When it comes to home, I am equally passionate about family and giving back to my community. That's me and my experience in a nutshell.

Partner with me to differentiate: 

• Brand is the North Star – I can help you create clarity around who the business is and why it matters.

• Marketing is the Engine – I design strategies that translate that clarity into market traction.

• Culture is the Glue – I ensure the inside of the business matches the promise made outside.

• Systems & AI are the Multipliers – I support the implementation of  tools and processes to deliver all this at scale.

My Core Expertise: 
→ As an ex-journalist turned Marketing Director  I have that rare mix of storytelling, analytical thinking, and corporate leadership.

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→ I have entrepreneurial edge as an Independent consultant helping scale-ups with brand and growth marketing .

→ I have Strong credibility and credentials both with my blue-chip corporate experience (BT, Sky, TSB, LinkedIn)  and certifications in Brand, Marketing and AI. 

→ I bring  Cultural fluency and a global perspective with previous experience in cross-market expertise (Europe, Middle East, LATAM, North America)

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→ My cross-industry expertise (Tech, Media, Telco, Financial Services, Luxury Travel, Insurance, Social Enterprise) makes me adaptive and versatile.  

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→ I like to approach challenges by being forward-looking and scalable. 

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Please feel free to get in touch at contact@biansalinsconsulting.com if you’d like to know more.